And I've enthused about this to a bunch of people now, so I should definitely share it here...
How do we encourage engineers to get better at talking about their work, and to talk about it more often? How do we improve the public's ability to spot the difference between the blaggers and those who have a clue?
It's something that exercises me far more than it probably should. I think it comes from a general belief that all of us should take an active role in our society, that we should engage with the dark matter of policy and politics, and generally try to help others understand what we know so that we can all make progress.
Mostly I need to get better at ignoring it and focusing on my own work, and talking about my own work. Ignore the innovation theatre, the performative industry that exists to soak up all of the money we're investing as a country into things that purport to make life better but mostly just chase buzzwords and spend their time talking themselves up.
This article, Delusions of Grandeur, sums it up nicely.
At some point I'll make the time to write up the dataset analysis example that I developed as part of Ross Dalziel's course on data tools for artists. It analyzed some work that looks from a distance like the organisations involved are fulfilling their remit and moving the UK forward, but if you look any closer, soon dissolves into pointless busywork. Not that those organsiations are special, I'm sure you could build similar critiques of the Catapult centres or Innovate UK or...
I think the problem is that they're all tasked with the wrong thing: the pursuit of "innovation". It's ridiculously difficult to separate what might be truly innovative with what is just a crazy idea, even for the experts. And these organisations rarely attract the experts, because they're generally busy exploring the edges of their field, rather than casting around for quango jobs where they can't win.
Judging projects solely by whether or not they appear innovative favours things that are full of buzzwords and which promise easy wins. Scientists show how this one neat trick will save the world...
Where's the catapult centre for finding who's already solved the problem and doing the hard work to adopt it? We could make a good start by ignoring anyone and everyone who uses the word "innovation".